Many people are curious about internet marketing and SEO. Some of them are offline business owners who are interested in increasing the performance of their website and would like to know how these concepts can help them. Many other people are interested in starting a business online and are wondering what they will need to do to either earn a part time income or earn enough to give up their day job and work from home.
One of the first things these people want to know about is what internet marketing actually is. This is actually relatively straight forward. It is simply marketing that takes place online rather than offline. There are lots of parallels between the two methods, but there are also many opportunities available online that cannot be accessed offline.
Another frequent question is “what is SEO”. SEO stands for Search Engine Optimization. This is where websites and pages within those sites are worked on so that search engines will find them relevant and useful for selected keywords and key phrases that are used by people when they use a search engine like Google or Bing. There are techniques for this that can be used when designing a site or pages and techniques that can be used after a site is built.
The two concepts are intertwined. One of the main sources of traffic for a web site will be from the search engines. This means that to get that traffic a site will need to show up high on the list of websites that are returned when a relevant search phrase is entered. What this then means is that for effective internet marketing and good understanding of SEO will be essential in order to get free traffic from sites like Google and Bing.
When someone has decided that they would like to get into internet marketing the first choice they need to make is what exactly they will be marketing. Id a person already has their own offline business that they want to promote properly on the internet then the choice is obvious, but there are lots of things to choose from for everyone else. The biggest choice is whether to develop and promote your own product or service, or whether to become an affiliate and promote other peoples products on a commission basis.
When an appropriate product or service is selected the next key stage is to research the market. One of the main things to find out is what phrases are people putting into search engines when they are looking to buy the product or service that is being promoted. There will be a number of these keywords or key phrases. When these keywords have been found the process of SEO for those keywords can be started.
After a good website has been constructed the most important part of optimizing a site will begin, using the keywords that have already been found backlinks will need to be obtained. These backlinks are simply links from other sites towards your site. Each of these links is seen by the search engines as evidence that the site they are linking to is relevant and has good content. This means that links from high quality sites will help more than links form low quality sites.
Internet marketing and SEO is a fast moving area, the internet itself is always changing and the ways that people make use of it are evolving all the time. For this reason it is wise to have a marketing plan which is regularly updated and techniques which are under constant review to check their value.
We’ve got the low down on the basics of internet marketing and Search Engine Optimization now in our complete internet marketing expert uk and internet marketing peterborough overview.
